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Promotion Essays

Promotion And Marketing Essay

Today's customers want better service, higher-quality goods and lower prices. With so many competing for the same customers in a time of volatile markets, businesses must proactively evolve or fall victims to their competitors. It is no wonder companies are rethinking how they do business. For years, companies have used word-of-mouth to get their business up and running. In today's business world this is just not enough and especially so for an e-business. Knowing the buying patterns, interests and desires of customers as well as how they search provides companies with an advantage over competitors. This knowledge is so crucial to success that the process of promoting and marketing a business has become an industry of its own.


There are millions upon millions of websites online, and the simple reality is that unless you show people how to find your business, you could be lost in the crowd. This does not mean that a company should go out and randomly tell anyone they could find about the business. Two of the biggest marketing and promotional mistakes include sending out untargeted advertising and trying to be everything to everyone. Purchasing 10 million-email addresses and bulk mailing an offer would be untargeted advertising. Also your product will not appeal to everyone, nor should you attempt to make it sound like it will, a company should focus making their target audience happy instead. The key is to get your offer in front of as many of the 'right' people as possible. That means advertising to your target with persuasive sales copy that tells them exactly how your product will solve their problems or satisfy their desires.

A business should use the AIDA objective and create a web page that presents their message both visually and written that will draw attention, create interest and curiosity and result in the customer taking action. You can have more pages for the customer to click but think of the web page as just another full-page magazine ad and that is all you have to reach your audience. A business should make their web page interactive, getting the customer involved and changing it regularly. Associate the company's web site with a theme or interest that is shared by the online targets. If for example your online target audience is highly interested in Brittney Spears, seek to become the best Brittney Spears site. By doing so, the company has found another means of attracting attention to their home page and company/service. By doing this company has doubled their exposure in search engines, attracted other potential clients and become a high volume site. Look and see what's "hot" for your target audience (lifestyle, leisure, sport hobbies). Whatever it is find a theme and develop it. Certainly, the theme must be something that will be a positive association that will elevate rather than tarnish a company's image.


When a company thinks about linking it should create a brief,...

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Promotional Strategies Essay

1528 Words7 Pages

“How do I get my product/service out there?” This is a question that many people who plan to begin their own businesses, or even larger companies who have already established a name for themselves, frequently ask. Your product or service may be the latest and greatest on the market today, but that doesn't help you if no one knows it exists. You need to find someway to make yourself and your product known.

     That is where promotion comes into play. But what exactly is promotion? Well, www.dictionary.com defines promotion as:
The act of promoting or the fact of being promoted; advancement.
Encouragement of the progress, growth, or acceptance of something; furtherance.
Advertising; publicity.
Essentially this…show more content…

Specialty advertising, etc.
So knowing this lets take a look at some media promotions.

     My first example comes from 1986. The Atari had its day in the sun and had been retired to that big cardboard box in the closet to make room for the new generation of video gaming system, the Nintendo Entertainment System (N.E.S. Or Super Famicom, as it was called in Japan, which my first example will show). Until now game consoles only offered little men made of black and white squares running across a background also made of black and white squares. The N.E.S. offered so much more. It gave you little men made of blocks running across backgrounds also made of blocks, but this time with 8-bit color!

     Of course a system is only as good as its games. That is where my example one comes in. This is a Japaneses promotional commercial for The Legend of Zelda game1. This game is Nintendo's love child. It allowed them to climb into the game market and remain there for more than 20 years.

     See, to attract people's attention you need to exploit popular trends. Back in the 1980' dance music was becoming very popular, what with the introduction of artists line Inxs and Cyndi Lauper. So Nintendo made a bold move, hired a bunch of dancers, and turned the commercial into a music video.

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